Background

Ten years in the field, top-tier research

More than ten years of experience in industry and consulting, a doctorate in international accounting and research published in leading international journals.

Professional experience

Practice first: automotive distribution, banking, then more than four years at Al Omrane Group, Morocco’s public housing and urban development operator.

  1. Since 2020

    Independent consultant

    Training and advisory for companies

    • Hands-on training in management, finance, accounting and tax
    • Strategic advice to business leaders to inform their decisions
    • On-site support to finance departments during closings and the transition of financial statements to IFRS
    • Preparation of tax returns and annual action plans
  2. 2020

    Head of the Business Control Division

    Al Omrane Group · Housing and urban development

    • Annual action plan and consolidated monthly KPIs: housing starts, revenue, operating budget
    • Monitoring of operating and investment budgets, variance analysis
    • Analytical tools to detect anomalies in commercial and financial processes
    • Adviser to general management; bid-opening committees, management and steering committees, board meetings
  3. 2016–2019

    Financial Accounting Executive

    Al Omrane Group

    • Merger and acquisition: financial analysis, due diligence and negotiation
    • Process owner for Financial Resource Management in the ISO 9001:2015 certification
    • Main contact for the tax auditor and the finance inspectorate
    • Tax, treasury and banks: returns, daily cash positions, bank reconciliations, closings
    • Company representative in the FONZID industrial zone programme: project business plans
  4. 2016

    Finance Consultant

    Attijariwafa bank

    • Analysis of professional and specific loans
    • Interbank products, follow-up of unpaid bills and claims
  5. 2015

    Management Cell Supervisor, Nador

    Auto Hall Group · Automotive distribution

    • Managed a team of four
    • Sales administration, stock, collections with credit companies, cash desk and physical inventories

Education and credentials

  1. 2020

    PhD in management sciences

    ENCG Fez · International accounting (IFRS)

  2. CPA

    Professional accounting qualification (CPA Australia)

  3. 2015

    Master’s in accounting and financial management

    ENCG Kenitra

Teaching and supervision

An active teaching approach, proven in the flipped classroom at university: preparation beforehand, case studies and worked exercises in session.

  1. Today

    Professor at ENCG Meknes

    Moulay Ismail University

  2. Today

    Lecturer at Al Akhawayn University in Ifrane

    School of Business Administration

  3. Subjects

    Accounting, finance and tax

    Advanced accounting, IFRS, international accounting, Moroccan taxation, finance and M&A, from bachelor’s to master’s level.

  4. Supervision

    Theses and dissertations

    Supervising master’s dissertations and doctoral theses.

Research

IFRS, sustainability reporting, audit and artificial intelligence: 19 articles in peer-reviewed journals, 14 of them in Q1 journals.

A consulting or training project?

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